In this poster I have painted Pakistani truck art motives. Pakistan’s ‘truck art’ is now quite a well-known ‘genre’ around the world. For long, it has been an homegrown art-form in South Asia, especially in Pakistan, where the whole idea of decorating trucks (also, lorries and even rickshaws) with complex floral patterns and poetic calligraphy, has evolved in the most radiant and innovative manner. This indigenous art-form became known to the developed world from the 1970s onwards when European and American tourists took back the photographs they had taken of heavily painted and decorated trucks and buses on the roads and streets of Pakistan. Though experts around the world have spent a lot of effort in trying to dissect the aesthetical dynamics of this art-form; and on how these dynamics are a reflection of a process which sees Pakistan’s traditional folk imageries become fused with those of modernity, which the drivers come across on the roads, very few have attempted to trace the history of this forthright, yet enigmatic, art-form.
April 22nd, 2017
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