NOTE: The watermark in the lower right does not appear in the final print.
A classic blue Ford Edsel sedan automobile from the 1950s. Artwork by Edward M. Fielding - www.edwardfielding.com
The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years. With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. But contrary to Ford's internal plans and projections, the Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing. The very word "Edsel" became a popular symbol for a commercial failure.
February 12th, 2016
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