Painted onto a brick wall in downtown Helena, Montana, is a vintage advertisement for Eddy's Bread. Story goes that back in the old days, loaves of Eddy’s bread cost 3 cents a loaf. He operated for many years beneath a house of ill repute known as the Imperial Hotel where a large brick oven cranked out 2,000 loaves a week — just a preview of the operation that a half-century later would produce one million loaves a week in 15 bakeries.
In 1958, Eddy O’Connell sold the bakery business to General Baking Co., a national enterprise, and became that company’s president and CEO. In 1959, he hired Henkel to manage his advertising. Henkel’s first move was getting the large sign painted on the side of the Iron Front Hotel on Last Chance Gulch. The sign has recently been restored to its original grandeur with a fresh coat of paint.
May 11th, 2015
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