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Frank J Casella

8 Days Ago

Tumblr Aquired By Wordpress

Today, Tumblr’s owner, Verizon Media, announced that Automattic plans to acquire Tumblr. Automattic is the technology company behind products such as WordPress.com, WooCommerce, Jetpack, and Simplenote—products that help connect creators, businesses, and publishers to communities around the world.

From the Tumblr of the CEO of WordPress https://photomatt.tumblr.com/post/186964618222/automattic-tumblr

The rest of his blog feed https://photomatt.tumblr.com/

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Christi Kraft

8 Days Ago

Interesting. I hadn't realized Verizon owned Tumblr. I'll be curious to see how this changes Tumblr.

 

Frank J Casella

8 Days Ago

Yes,.'Interesting' is the right word I think, Christi.

 

Frank J Casella

8 Days Ago


Verizon is selling Tumblr to WordPress’ owner

A blogging site joins another blogging home

https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content

 

Frank J Casella

8 Days Ago

I wrote a blog post about this topic. Enjoy!

http://www.ipernity.com/blog/frankjcasella/4726758

 

Frank J Casella

7 Days Ago

A detailed update from the CEO of Automatic, who owns WordPress.com, and now Tumblr.

https://ma.tt/2019/08/tumblr-the-day-after/

 

Don Northup

7 Days Ago

Yahoo paid $1.1 billion dollars for Tumblr in 2013 and Automattic reportedly paid less than $20 million dollars for it, and some reports say it sold for less than $3 million bucks.

https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content

https://fortune.com/2019/08/12/verizon-selling-tumblr-to-automattic-wordpress/

https://www.washingtonpost.com/technology/2019/08/13/tumblr-once-sold-billion-owner-wordpress-just-bought-site-fraction-that/?noredirect=on

They have been in freefall for a while and the fairly recent banning of porn made the downward spiral even worse. In its heyday, Tumblr was receiving nearly 20 billion page views a month and they are down to something like 400 million monthly page views currently.

This move is somewhat reminiscent of Verizon's recent dumping of Yahoo's Flickr to Smugmug. Of course, Verizon paid close to $4.5 billion for Yahoo's core internet businesses in 2016.

Cheers

_________________
ᗪOᑎ ᑎOᖇTᕼᑌᑭ
🅳🅾🅽🅿.🆁🅾🅲🅺🆂

 

Frank J Casella

7 Days Ago

Yes, I was thinking about how this is like the Flickr dumping, but I think Tumblr with WordPress is a much better fit. And I don't think Automatic will take such drastic measures to start as Flickr did with changing the member terms right away. I suspect that Tumblr had to become more lean so that a buyer would be more interested, though some reports say there were some interested and Verizon wanted the right buyer. It will be interesting to see if it is going to be a new Tumblr say a year from now.

 

Frank J Casella

6 Days Ago

Podcast Exclusive: Automattic CEO Matt Mullenweg on what’s next for Tumblr

https://www.theverge.com/2019/8/14/20804894/tumblr-acquisition-matt-mullenweg-ceo-automattic-wordpress-verizon-changes-vergecast


If you have a Tumblr log please share it.

https://frankjcasella.tumblr.com/

 

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