I just sent out my weekly newsletter with this week's edition entitled "The Lost Art of Sending Greeting Cards" and included some of my Christmas images. I figured greeting cards are some of the first things people purchase for the holiday season. At least for those of us that still actually send them lol.
Yay Mark!!!! Let's keep our fingers crossed! I hope I can target a CEO of a very large corporation to purchase a huge bundle of my cards!!! Wouldn't that be nice? The BIG problem these days is the cost of stamps!!!! OMG!
Congrats Jessica! That's great! I sold 2 packs of greeting cards last week featuring a Christmas image from NYC. I still send greeting cards and have a few friends and family members who do also. So hopefully that tradition doesn't disappear completely.
The Co I work for sells cards but the boxes I believe are loss-leaders. Meaning they make pennies on a box of cards with the hope they will buy more out of the catalog or the sales rep (me) will be able to upsell other things along with the cards that start at 3.99 to 5.99 and may end up down at 2.99 - 3.99.
As a greater incentive... if they buy $35 or more the shipping is free. Also the Co takes the shipping loss and does not mark up for these periods. (Over a half a million items are hard to to raise up just to cover free shipping) but they do fluctuate the prices depending on the season...
i've sold winter scenes, now and then a christmas tree. one person wanted me to paint a santa for them. they chose me out of everyone to do it. and i had to tell them that i don't do commissions, and i can't paint. there are some that get stuff like that. i can see someone getting a shower curtain though, there are those crazies out there that must cover every surface with christmas paraphernalia.
i had one guy recently that wanted the dimensions of a steampunk menorah i had. he wanted to build one for his hebrew school. i had to tell him its all photoshop... but he didn't buy it, he just wanted to make one.
i have items for different holidays, but people will buy something of the season, winter, fall, etc, but for single holidays, usually not. easter, xmas, thanksgiving etc, its just not a time they get that stuff. and when they do its at the local store where they can get a box of them. of course though my single cards are a bit expensive so that might be a part of it. i would get so little money if i marked i up to recommended, it wouldn't be worth it.
i found that didn't help get sales. because it was only 4 days long but it was unknown if it was going to be 4 days long. if people knew ahead of time that it will be a week long and that's it, it gives breathing room. because art usually isn't an impulse purchase, it takes time. and people don't usually like to rush through it. plus it takes time to circulate that offer.
If the shipping was pre-announced and everyone advertised it, sales would dip, maybe even come to a screeching halt as people waited for the free shipping days. In the meantime, while they were waiting for the free shipping days on FAA they would be shopping on other sites.
I saw where others reported they didn't think the free shipping helped them at all. Pretty sure FAA in general probably benefited. I doubt it will be repeated if it did not have a positive effect on sales.
i think we would get more sales overall if the shipping was always free and the prices were padded on the larger items, sort of like amazon (only they pad the smaller things). people are more likely to buy things if the shipping is always free, even if it costs more.