Anyone Else Give Out Stickers To Market Your Work?
Recently, I went on a photography trip to Sweden. Prior to leaving, I decided to design a sticker to hand out to help market my photography. That turned out to be a great decision. I found that people love stickers and will end up putting them on pretty much anything. I had several people put my sticker on their laptop after meeting me in a coffee shop while I was out in Stockholm. I am still getting web traffic from the stickers as well, which is pretty amazing.
I first made a trackable link and then converted that into a QR code. I included the QR code in the design of the sticker and a month later, I am seeing traffic. One of the cool things about it is that I met people from all over while traveling, so as people have returned home and scan the code, I am seeing where my stickers are traveling.
I do like the landing page idea as well, I probably should have done that as well.
With my next sticker design, I will be using Bit.ly to create the tracking code because I like their metrics a bit better. Not sure if you looked at the picture of the design on Sticker Giant's blog post but it is rabbit shooting a camera and the lens is filled in with the Swedish flag. I placed the QR code in between the ears and people really liked them.
The rabbit idea came from my website name, "Fluffyshotme." My callsign when I worked as a security contractor was Fluffy, so I have used that for my business name.
sounds neat. i have a box of 980 cards out of a 1000, because i just don't hand them out. so stickers, would probably dry out before i could hand anything out. i've seen people put things on post it notes and litter a town with them. one guy shoves a card into a crack in urinals.. you stare right at it for a while. i've always wanted to stick things to the inside of a porta john. only problem is, they can figure out who did it.
this stuff works for many because you sound outgoing enough to talk to strangers. i just fade into the background, and if i'm shooting i'm just "testing out the camera" because i have no idea what they will say if they find out i'm selling it.
I always get approached by people when I am out on a shoot and people like to ask questions. Yes, I can walk up to just about anyone and start a discussion, so that helps. But, when people see me carrying a camera, tripod and some lens pouches walking around at midnight, they want to see what I am doing.
You have a very unique style, so I bet you could come up with a great design that captures that.
But you are right, I am very social when I go out and shoot. I like to follow the advice of ABC (Always Be Closing.)
I don't like the idea of plastering my stickers on random places because it carries my brand and I think it is tacky. I think it is much better when someone places it on their laptop or something else that they value.
What was funny is that I spotted one of my stickers on a drain pipe in Gamla Stan while walking in Stockholm and I was somewhat concerned about it, but it was only one of several hundred stickers on the pipe LOL
I once had QR codes on my business cards... not one single hit. I asked my friends & family, the technologically up-to-date folks and not ONE of them use the QR code scanner ability when available.
I wonder if it is a location based culture? It isn't big here where I live in Texas USA.
When I was in Istanbul there was a QR code outside a landmark & I was the only one in my group to scan the code for more information about the landmark. I watched the area for awhile & never saw another person scan the code the whole 30 min or so that we were there.
My niece, a millennial, seems very successful at marketing. She SELLS her stickers, about $3-4 bucks each I think. I thought "why bother with the hassle of selling/shipping such a low price item"? I never considered that it would then become a marketing ad campaign!