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David Morefield

12 Days Ago

Anyone Else Give Out Stickers To Market Your Work?

Recently, I went on a photography trip to Sweden. Prior to leaving, I decided to design a sticker to hand out to help market my photography. That turned out to be a great decision. I found that people love stickers and will end up putting them on pretty much anything. I had several people put my sticker on their laptop after meeting me in a coffee shop while I was out in Stockholm. I am still getting web traffic from the stickers as well, which is pretty amazing.

After I got back, I wrote a nice Yelp review for the company that made the stickers thanking them for such a positive experience. They responded by asking if they could post a blog article about my experience, which is super cool. https://www.stickergiant.com/blog/fluffyshotme-qr-code-stickers-drive-web-traffic-wherever-they-travel/

So now I am wondering, does anyone else here use stickers to promote their work?

What other promotional items have you found that work?

I am open to trying new ideas as well as sticking with the ones that I have found work.

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Abbie Shores

12 Days Ago

Never even thought of them! Well done!

 

Jeff Folger

12 Days Ago

I've thought about bumper stickers but haven't done it yet. How do you know the sticker is giving you traffic? Did you create a special landing page for the sticker to advertise?

I've also thought of a magnetic sticker because people might be more willing to stick that to their cars...

 

David Morefield

12 Days Ago

Jeff,

I first made a trackable link and then converted that into a QR code. I included the QR code in the design of the sticker and a month later, I am seeing traffic. One of the cool things about it is that I met people from all over while traveling, so as people have returned home and scan the code, I am seeing where my stickers are traveling.

I do like the landing page idea as well, I probably should have done that as well.

With my next sticker design, I will be using Bit.ly to create the tracking code because I like their metrics a bit better. Not sure if you looked at the picture of the design on Sticker Giant's blog post but it is rabbit shooting a camera and the lens is filled in with the Swedish flag. I placed the QR code in between the ears and people really liked them.

The rabbit idea came from my website name, "Fluffyshotme." My callsign when I worked as a security contractor was Fluffy, so I have used that for my business name.

 

Mike Savad

12 Days Ago

sounds neat. i have a box of 980 cards out of a 1000, because i just don't hand them out. so stickers, would probably dry out before i could hand anything out. i've seen people put things on post it notes and litter a town with them. one guy shoves a card into a crack in urinals.. you stare right at it for a while. i've always wanted to stick things to the inside of a porta john. only problem is, they can figure out who did it.

this stuff works for many because you sound outgoing enough to talk to strangers. i just fade into the background, and if i'm shooting i'm just "testing out the camera" because i have no idea what they will say if they find out i'm selling it.


----Mike Savad
http://www.MikeSavad.com

 

David Morefield

12 Days Ago

Mike,

I always get approached by people when I am out on a shoot and people like to ask questions. Yes, I can walk up to just about anyone and start a discussion, so that helps. But, when people see me carrying a camera, tripod and some lens pouches walking around at midnight, they want to see what I am doing.

You have a very unique style, so I bet you could come up with a great design that captures that.

But you are right, I am very social when I go out and shoot. I like to follow the advice of ABC (Always Be Closing.)

I don't like the idea of plastering my stickers on random places because it carries my brand and I think it is tacky. I think it is much better when someone places it on their laptop or something else that they value.

What was funny is that I spotted one of my stickers on a drain pipe in Gamla Stan while walking in Stockholm and I was somewhat concerned about it, but it was only one of several hundred stickers on the pipe LOL

 

Mike Savad

12 Days Ago

when the QR codes first came out people would print them on post its and just place theme wherever. people would just see what it was. but the code is sort of background fodder now.


----Mike Savad
http://www.MikeSavad.com

 

I once had QR codes on my business cards... not one single hit. I asked my friends & family, the technologically up-to-date folks and not ONE of them use the QR code scanner ability when available.

I wonder if it is a location based culture? It isn't big here where I live in Texas USA.
When I was in Istanbul there was a QR code outside a landmark & I was the only one in my group to scan the code for more information about the landmark. I watched the area for awhile & never saw another person scan the code the whole 30 min or so that we were there.

My niece, a millennial, seems very successful at marketing. She SELLS her stickers, about $3-4 bucks each I think. I thought "why bother with the hassle of selling/shipping such a low price item"? I never considered that it would then become a marketing ad campaign!

 

Gill Billington

12 Days Ago

Brilliant idea David, although I think your design with the rabbit is so cute that it must have been that which made them want to keep the sticker.

I did put a QR code on my previous business card but I have no idea if anyone used it.

 

Floyd Snyder

12 Days Ago

I hate stickers!!

One of my part-time jobs while in the service was detailing cars and I still have the scars on my fingers from using a single-edged razor blade to scrape them dang stickers off the car bumpers!!


Actually I am just kidding.

I did "specialty advertising" products of all kinds.

Stickers are a great idea, David.

IMHO it is not the kind of advertising you really expect to be able to track results from. If you can, that would be great.

 

Abbie Shores

12 Days Ago

You would hate me then Floyd LOL I have stickers all over my car.

 

Jean Noren

12 Days Ago

I think stickers are a great idea. Thanks for the info, David.

 

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