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Frank J Casella

18 Days Ago

Article: Why You Need A Newsletter In 2020

"You are publisher now, whether you asked to be or not. You’re either telling the story of your work and life, or someone else is.

Even if you never post anything anywhere on the internet, your life story is being exchanged by companies and governments.

At the other extreme, if you’re in the public eye, you’re probably used to others controlling your narrative. Maybe you’re on top of your social media mentions, but struggle to increase or maintain an audience to get your story out there. And even if you’re not struggling, you know about the preventive measures you need to take to keep your story, at the very least, accurate." ....


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Frank J Casella

18 Days Ago

I've also closed my last thread on this subject, and will continue with this one.




Gaby Ethington

18 Days Ago

Thanks for the info. I have not ventured into newsletters but I did write newsletters at my last job. It was something I enjoyed so I might think about it now that I am retired.


Frank J Casella

16 Days Ago

My pleasure Gaby. There are several option for starting a newsletter, like the Email Campaign Tool here on FAA which if very basic but gets the job done (and I presently use personally). There are other that I have used, and still do, like Tinyletter.com and benchmarkemail.com.


Here are part two of the series that I shared in my original post: Define Your Audience



J L Meadows

16 Days Ago

Why would anyone want to read a newsletter about me?


Frank J Casella

15 Days Ago

Good question J L. They would if it where about your artwork and the projects you are working on.

Here is the next entry on this series shared in my original post:

Finding Your Favorite Newsletter Format



Frank J Casella

13 Days Ago

The next installment for this series:

Introduce Yourself!



Frank J Casella

12 Days Ago

Today's installment for this series:

Recommended: Do Open

If you don't know where to start in creating a newsletter, the book Do Open is what I always recommend. In fact, I give it out to anyone I work with on a new newsletter.



Frank J Casella

11 Days Ago

Don’t personalize. Write like a person.

Every newsletter has a different idea about how you should greet a new reader, and keep in touch with funnel-ized “personalized messages.” I don’t agree with most of them.



Frank J Casella

7 Days Ago

For the rest of the month-long articles from this series, you can refer back to this page for an index of the posts



Frank J Casella

6 Days Ago

“Remember the triad: open, click, reply. Get them to do at least one of those things every time you send them an email, and by the time they make it to your main list or start getting your regular campaigns, you’ll be several lengths out in front of the authors who don’t have your exceptional email game.”
― Tammi Labrecque, Newsletter Ninja: How to Become an Author Mailing List Expert


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